Digital Marketing and Its Various Modules

Digital Marketing & It’s Modules


Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Different Modules Of Digital Marketing:

Content Management

  • Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. 
Content marketing Example
GE Content marketing campaign

Search Engine Optimization

  • SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO for Organic searches, digital marketing
Paid vs Organic listing-SEO

Social Media Marketing

  • It promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Examples of Social Media are:
  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Pinterest

Email Marketing

5. Watsapp
6. Twitter
7. Snapchat

  • Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups.
email marketing
Email thanking for subscription

Web Analytics

  • Web analytics is the measurement and analysis of data to inform an understanding of user behaviour across web pages. Analytics platforms measure activity and behaviour on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Example of web analytics report of a website
Web Analytics Report

Marketing Automation

  • Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, blogs, social media and text messages to generate sales leads.
    Different types of Marketing Automation:
    1. Email newsletters
    2. Social media post scheduling
    3. Lead-nurturing workflows
    4. Campaign tracking and reporting

Pay Per Click (PPC)

  • PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. One of the most common types of PPC is Google Ads.
example of PPC- pay per click
PPC-Pay Per Click Example

Affiliate Marketing

  • Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others.
affiliate Marketing example
Freekaamaal. com-An affiliate Marketing website

Native Advertising

  • Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. It can be an advertorial, video, article or sponsored editorial.
sponsored ad example
Sponsored ads on Google SERPs

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