Brands with changed Logos & Taglines for COVID-19

Whole world is struggling with the outbreak of pandemic named as COVID-19. In the time of this crisis top brands of the world are doing their part by contributing in some way or the other. One of these means is giving messages through various means. Brands with changed logos and taglines for COVID-19, trying to spread information to their respective customers around the globe.

In this article we will look at How some companies around the globe have changed their Logo and Tagline to promote the message Of “Social Distancing” and “Stay Home Stay Safe“.

Burger King

Though Burger king has shut down it shops but they have given a clear message to Stay Home during this difficult time.

Tagline altered by burger king
Burger King’s altered Tagline

An altered Physical tagline of their Store, urging people to stay home.

Coca Cola

Coca Cola is one of the most respected brands of the world and it has proven brand management for the time of the crisis. It has put forward a billboard where word Coca cola is written with extended spaces. Along with the logo there is a message which says “Staying apart is the best way to stay connected.”

Coca Cola Covid 19 logo and tagline
Coca Cola Covid 19 Response

They have given clear message to maintain social distancing.

McDonald’s

McDonald’s is one of the largest food Company of the world. They have put up a social media post where the Golden Arches of the logo are pulled apart. They have a clear message for its customers to maintain Social Distancing.

McDonald's Logo Changed
McDonald’s Logo Changed

Now We will look at some of the Logos and Tagline modifications done by Jure Tovrljan. He is a creative director for the Ljubljana-based agency AV Studio.

ADIDAS

ADIDAS with changed logo
ADIDAS with modified logo

NIKE

NIKE'S CHANGED TAGLINE
NIKE’S MODIFIED TAGLINE

CORONA BEER

CORONA BEER ALTERED LOGO
CORONA BEER -THE WORST AFFECTED BRAND

GOODYEAR

GOOD YEAR LOGO MODIFIED
GOOD YEAR TURNS TO BAD YEAR

Linked IN

Linked In changed logo
Linked In To Linked Out

MASTER CARD

MOBIL

MOBIL MODIFIED LOGO
MOBIL TO IMOBIL

NBA

NBA LOGO CHANGED
THE NEW NBA

PUMA

PUMA LOGO CHANGED
PUMA WITH SPACE

STARBUCKS

STARBUCKS LOGO CHANGED
STARBUCKS MERMAID WEARING MASK

This pandemic has presented many challenges in-front of People,Government and businesses. Specifically, for businesses not because of the financial stringent but also because they need to show they are socially conscious. Consumers look to businesses to lead the response.
Brands, don’t be just present – be helpful.

This article describes the Innovation and re-imagination of some companies and artists. How brands reimagined to change their logos & Taglines to promote awareness during COVID-19.

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